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Monday, July 4, 2011

Apple iPhone 5 and iPhone 4S Release September, Targeted at Market Share Gain

Apple iPhone 5 and iPhone 4S Release September, Targeted at Market Share Gain : The release of Apple iPhone 5 and iPhone 4S in fall is expected to put the competition in a bind. Rumors are gaining strength that Apple plans to launch more than one phone. The first will be the Apple iPhone 5 which has a lot of specification and a less expensive version of the iPhone also.

Analysts said that at the release of Apple iPhone 5, Apple should take advantage of the fact that competitors such as Nokia and RIM are not doing well. Apple, they said, with the launch of Apple iPhone 5 should look at penetrating the mid segment (between $300 and $500) of market for smartphones as this would really grow market share.

Along with the speculation of Apple iPhone 5, a less expensive iPhone from Apple is being anticipated by Apple fans. The blogosphere has been rife with rumors of the upcoming iPhone which is called N97 and is rumored to be smaller than the iPhone and to cost less too.

Analysts believe that the iPhone 4S would cost $349 with features such as pre-paid voice plans and so on. Rumor also has it that it will be an unlocked model.

The Apple iPhone 5 is believed to have an eight megapixel camera, A5 processor, fabulous display, 1080p video playback, 3.7 ‘’ curved glass screen as well as a world phone design.

Apple is expected to continue its version and skimming pricing model for the release of the Apple iPhone 5. The company had earlier come out with this strategy for the launch of its iPod range.

So how does this strategy work? A company sets a high price for a product which is launched into the market with a lot of hype and later reduces the price after the initial euphoria has died down. It skims the market of revenue from two segments.

Along with the launch of Apple iPhone 5, the company will also release multiple versions of the iPhone at various price points to mop up the market. Marketing analysts say that Apple decision on unlocked GSM phones is an indication that the marketing strategy is aimed at scale. For the latest updates PRESS CTR + D or visit Stock Market news Today

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1 comment:

  1. ethanparkerJuly 14, 2011 at 11:54 PM

    For product launch to be successful, make a ton of sales and deliver real value to target market, you need an effective product launch marketing strategy.

    Launch Marketing

    ReplyDelete

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