As trading on the Nasdaq got under way this morning, Apple did very briefly hit $498.51 a few minutes after the opening. The share price had been slipping notably in premarket trading.
Apple's investors are unloading shares over news that the company has cut iPhone 5 component orders in half due to weaker-than-expected demand for its new smartphone. That came just weeks after UBS analyst Steven Milunovich cut his iPhone sales estimates by 5 million units in three 2013 quarters, saying that Apple would face increasing trouble selling both its smartphones and tablets. read Apple will to offer a cheaper iPhone 2013
Still, Milunovich isn't so worried about Apple's shares. He wrote in his research note that he expects Apple's shares to hit $700 over the next 12 months.
Over the last several months, Apple's shares have been steadily coming down. Apple's 52-week high is $705.07. At a closing price on Friday of $520.30, Apple is closer to its 52-week low of $418.66 than its high. In the last three months alone, Apple's stock has slid 17 percent.
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