Monday, December 12, 2011

Android and iOS devices market share outlook 2012

Android and iOS devices market share outlook 2012 : The gloom and doom prediction comes from Juniper research in a report on likely ICT market trends that predicts that 2012 may see a smart devices recession. Meanwhile troubled Nokia will experience a Windows 8 OS fuelled revival, with the new operating system disrupting the tablet market, according to Juniper.

And, with Nokia transitioning its existing smartphone and new products - likely to include a tablet - to Microsoft’s platform, Juniper says the Finnish giant will be fighting back after spending several years losing market share to Android and iOS devices. Here’s some of the other top 10 predictions for 2012 from Juniper:

• The Year of Quad-Core Processor
While 2011 was the year of the dual-core device, in 2012, the top-end devices will come with quad-core processors. Asus were the first off the blocks, having releasing their Eee Pad Transformer Prime with the newly launched NVIDIA Tegra 3 chip in November 2011. Qualcomm have also added a quad-core chip to their Snapdragon line.

Quad-core processors, while offering an improvement in performance, also offer an increase in battery life. The performance boost comes from being able to multi-task more efficiently – the processor can handle multiple threads at once, making sure that music keeps playing smoothly while the user is playing games or taking pictures. The power savings come from being able to keep those cores at a relatively low clock speed.

There are a number of services that will benefit from this increase in power, the biggest of which is the games industry. Quad-core processors will allow developers to add more realistic effects, getting ever closer to the elusive console-quality experience. The Tegra 3 even allows for controller support and mirroring to a 3D TV. Javascript and Flash will also run faster allowing web developers to create more graphics and script heavy apps and pages.

• High Profile Malware Attacks on Mobile devices
While there have been numerous malware attacks targeted at mobile devices, these attacks have been – in comparison with those targeting desktop PCs and laptops – relatively small scale.

Given the increasing prevalence of consumer smartphones and tablets – and the opportunity they present to cyber-criminals – this state of affairs is unlikely to continue. We would anticipate that 2012 will see several high-profile, international attacks on various mobile OSs, with the result that consumers at large are made aware of the pressing need to protect their smart devices through the installation of security software.

• MEMs Accelerometers and Gyroscopes to Transform Sensor market for Mobile devices

MEMS (Microelectronic Electromechanical Systems) such as accelerometers and gyroscopes are
increasingly becoming must-have features within smartphones and tablets. Not only are they cost effective to deploy, but their integrated processing capability enables a dramatic improvement in on-device location awareness.
Juniper Research believes that this in turn will see a dramatic increase in LBS applications – initially, primarily in the consumer space – as service providers seek to take advantage of this improved functionality.

Throughout 2012, expect to see significant utilisation of these technologies to support advertising and marketing campaigns; also watch out for large-scale deployment in developed Asia’s gaming
sector.

• Social gaming to become a major Mobile play with Introduction of Synchronous Gaming

2012 is set to see an explosion in the number of social games played on mobile. Users have already been primed for social games, with games such as FarmVille and The Sims Social being played by millions of people every day via PC.

The launch of the Facebook Platform for Mobile means developers can easily distribute their app on mobile without the need for native apps and use Facebook APIs to add in sharing and payment functionality. Making social games cross platform will enable their popularity to spread to mobile.

Social games are inherently multiplayer but typically asynchronous – users receive notifications when it is their turn to play. Adding the ability to interact with friend in real time, as enabled in iOS 5, will be a significant draw for users looking for new social experiences.

• Online, Mobile and Physical will begin to fuse into one Retail market

As the number of consumers using smartphones as an integral part of their shopping increases, so too we expect to see retailers exploiting this trend in developing mobile storefronts as a bridge between their online and physical presence, creating a seamless shopping experience to attract and retain customers.

Online retailers are already beginning to experiment with physical store trials where goods can be
ordered via QR codes on product samples or images – these we expect to mature into permanent
presence in high-throughput commuting locations. Conversely we expect smaller “bricks-and-mortar” retailers in particular to extend their reach using the mobile channel, delivering personalised mobile coupons to drive footfall into their stores and recapturing customers lost during the online retail revolution.

• Cloud mobility to drive collaborative communications

The dramatic upsurge in consumer smartphone and tablet adoption has in turn seen many such devices brought into play within the enterprise space, and we would envisage that the next year will see a far greater utilisation of such devices – in tandem with dedicated corporate smartphones/tablets – to promote and accelerate collaborative communications within the workforce.

Specifically, we believe that 2012 will see a substantial increase in the number of enterprises moving to develop and deploy mobile-centric, social business strategies. Source www.itwire.com
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