Some of its LTD’s brands include Victoria’s Secret in the lingerie business and Bath & Body Works in the personal care segment. Despite fewer promotional discounts than offered in Y 2009, Limited reported a 10% Y-Y increase in comparable store sales during Q-3 in Y 2010, that trend continued into November.
Part of the surge comes from the company’s Victoria’s Secret Brand, which is generating strong bra sales during early holiday shopping season. The success is driven in part by high demand for Miraculous Bras, a product re-introduced in November after strong sales towards the end of Y 2009. The company also reported a high conversion rate of store visitation to purchases.
Victoria’s Secret US store action represents about 30% of the 35.87 target value for Limited Brands stock.Analysis Overall Short Intermediate Long
Bullish (0.32) Neutral (0.19) Neutral (0.11) Very Bullish (0.65)
Recent CandleStick Analysis Neutral
Date Candle
29 Nov 2010 DOJI
Open Gaps
Direction Date Range
Up 1 Dec 2010 33.84 to 34.13
Up 18 Nov 2010 32.14 to 33.02
Up 4 Nov 2010 30.1 to 30.32
Up 7 Oct 2010 27.75 to 28.07
Up 13 Sept 2010 25.55 to 25.64
Up 2 Sept 2010 24.51 to 24.64
Support and Resistance
Type Value Conf.
resist. 35.12 1
resist. 34.13 6
resist. 33.21 4
resist. 32.26 6
supp 30.55 11
supp 29.08 3
supp 28.28 6
supp 26.35 22
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