Despite a market-share loss, Ford should generate higher than previously thought margins and profit in North America, Americas chief Mark Fields said at an investor's presentation hosted by Bank of America BAC +0.33% .
Ford raised its forecast for U.S. industry sales to between 14.5 million and 15 million vehicles, including sales of medium- and heavy-duty vehicles, up from its previous target range of 13.5 million to 14.5 million.
Mr. Fields said capacity constraints because of the faster-than-expected growth may lead to the lower market share for Ford, but could also mean higher pricing and margins for its vehicles.
Ford gained market share in the U.S. for three straight years, touching 16.8% in 2011, after hitting a low of 14.4% in 2008. But in the first quarter of 2012, its share is off 0.8 percentage point compared with a year earlier. The company changed its forecast of a stable share to a declining share.
Ford this week reported that its U.S. sales rose 5% in March and that it had record deliveries of its compact Focus compact as well as strong sales of its full-sized F-series pickups.
Ford Motor Company (NYSE:F) stocks were at 12.47 at the end of the last day’s trading. There’s been a 10.7% change in the stock price over the past 3 months.
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