Chief Executive Stephen Elop presented the two new smartphones, the first fruits of his big bet on Microsoft software, to a 3,000-strong audience in London, saying they represented the beginning of a new era for the Finnish giant.
"It's a new dawn for Nokia," Elop said as he unveiled the high-end Lumia 800 and mid-range Lumia 710, which will go on sale in key European markets next month.
Nokia shares, which have halved in value since Elop announced his high-risk partnership with Microsoft and ditched its old software platform in February, were up 3.1 percent at 1323 GMT, outperforming the wider market.
Elop said the new phones' minimalist design and superior navigation features would make them stand out among rival Windows phones, some of which have been faster to market with Microsoft's new Mango mobile platform.
Christian Lindholm, a partner at design agency Fjord who formerly managed Nokia's classic S60 and S40 user interfaces, said the new phones showed a renewed confidence in Nokia's traditional strengths.
The Lumia 800, with vivid colours and a curved, black display, features Windows Phone's live icons on the home screen, which automatically update news, weather and Facebook feeds.
It also boasts free navigation and Microsoft's new Internet Explorer 9 browser, and will sell for about 420 euros ($584) excluding taxes and subsidies, putting it in the same bracket as Apple's iPhone and Samsung's top Galaxy phones.
"The Lumia phones do have some strong selling points in their own right ... and they offer a look and feel that's radically different from anything seen previously on a Nokia device," said John Delaney, research director at technology research firm IDC.
Lumia 800 Specs
The Lumia 800 has a 3.7-inch ClearBlack AMOLED display with 800-by-480 resolution. ClearBlack is a Nokia technology the company says makes the screen more visible outdoors. The new smartphone is packing a single-core 1.4 GHz Qualcomm Snapdragon processor, 512 MB RAM, 16GB onboard storage, 802.11 b/g/n Wi-Fi and Bluetooth 2.1 connectivity, micro-USB port, 8 megapixel camera with a f/2.2 Carl Zeiss lens and 720p video capture at 30 frames-per-second. Nokia claims the handset has up to 9.5 hours of talk time and up to 55 hours of music playback. The 800 weighs about 5 ounces and comes in Black, Cyan and Magenta. For the latest updates PRESS CTR + D or visit Stock Market news Today
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