Companies that rely on profits from the number of customer and brand loyalty now glance at social networking. Land a new job in any field of social media is now so desperately needed.Recent months as quoted from Bloomberg Businessweek, Sears Holding company, Panasonic, Citigroup, Electronic Arts, AT & T, Fiji Water and many more began to employ social media expert.
As the leader of a company pursuing the development of the digital world so they take advantage of trust and emotions present in social networks. This recruitment process berazaskan to the belief that a person capable of understanding consumer behavior on the Internet.
Pete Cashmore who runs the blog Mashable is currently assessing the opportunities for this industry really exploded. 'There are more people who participate at this time. There are many companies realize this and assume that they must have a social media strategy, "said Cashmore.
Curtis Hougland, founder of Attention, marketing and public relations specialist based in New York said the supply of experienced candidates was not able to meet the total demand social media director.
"They may have an active Twitter accounts and blogs are great, but this does not mean they understand how to take advantage of this (online social world) in the content business."
Social media manager has established guidelines for the company. Some workers may seem suspicious of the idea of using Twitter because it sounds 'weird'. However, excessive anxiety can often occur caused the problem.
Similarly, if a person is too many 'writes' new products in social media so quickly lose control of the message. Last year, Honda raised fan page on Facebook. But instead of attracting attention, this forum is full of critical comments about the design of a new car or any Honda product. In essence, social media is to attract attention, but also include negative comments.
Jim Durbin, creators of social media aheadhunter.com, said based on experience as director of social media, business strategy is able to identify the needs of the company.
They will help companies use social networking tools properly. The way this business can reap benefits for aheadhunter.com U.S. $ 120 thousand (Rp1, 1 billion). This amount will continue to rise.
This high value of their profession due to the device for free, an advantage for the new manager of social media which often collided with operational funds. One way is to work with other departments to create marketing campaigns through social media. One was the use of 'brand ambassador' of the company as a way of strategic marketing.
"People often do not trust the company anymore," said Scott Monty, the head of social media at Ford. "They trusted third-party experts. We believe that social media strategy Ford will be more 'human' if using a platform like Twitter. Basically this is the most personal social networks, "added Monty.
Twitter is a form of interpersonal communication in the public sphere so that the interaction of man with big companies like Ford for example, can foster the perception that Ford listened to them, Said Monty. For the latest updates PRESS CTR + D or visit Stock Market news Today
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