Apple's stock has hit new highs recently because of optimism around what is believed to be the impending launch of the iPhone 5, and possibly a smaller, cheaper iPad.
Apple Inc. has been the world's most valuable company since the end of last year. It's now worth 53 percent more than No. 2 Exxon Mobil Corp.
Apple's stock hit $664.74 in midday trading before retreating slightly to $663. That was $14.98, or 2.3 percent, higher than Friday's close.
Microsoft's 1999 peak was $620.58 billion, according to Standard & Poor's.
The comparison to Microsoft does not take inflation into account. In inflation-adjusted dollars, the software giant was worth about $850 billion on Dec. 30, 1999. Microsoft is now worth $257 billion.
Analysts believe Apple's stock has room to grow. The average price target of 38 analysts polled by FactSet is $745.80.
Apart from the iPhone and "mini iPad," analysts are speculating that Apple plans to make a TV set to complete its suite of consumer electronics products. Apple usually doesn't comment on its future product plans until a few weeks or days before a launch.
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