The disappointing debut curbed investors' appetite for other social media stocks. Hardest hit was Zynga Inc, which closed down 13.4 percent to $7.16 after falling as low as $6.40. The stock was temporarily halted twice due to sudden declines.
In any brand new area, social media in this case, most are going to be losers and only some are going to be winners. Yes, the IPO was disappointing, but Facebook is clearly the winner here and others aren't
Morgan Stanley made big bet on Facebook
Lead Facebook Inc (FB.O) underwriter Morgan Stanley (MS.N) took a bet earlier this week when it increased the size of the social networking firm's $16 billion initial public offering and it boosted the price.
After a delayed start to trading, Facebook's shares spent much of the day struggling to stay above the $38 IPO price - and ended with just a 23-cent gain.
As a result, Morgan Stanley may have spent billions of dollars to support the stock price by buying shares in the market. Some market participants said that the underwriters had to absorb mountains of stock to defend the $38 level and keep the market from dipping below it.
The firm did this by tapping into a 63 million share over-allotment option, or greenshoe, according to sources familiar with the deal.
As an indication of the cost, had Morgan Stanley bought all of the shares traded around $38 in the final 20 minutes of the day, it would have spent nearly $2 billion. Underwriters are not obligated to prop up a stock on debut, but typically do.
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