Apple’s annual earnings per share (EPS) came in at US$27.68 in fiscal 2011. But since the company’s market share is immature in its top three growth segments, Mr. Reitzes anticipates that figure could rise to roughly US$75 by the end of calendar 2015, coupled with about US$300-billion in revenue (up from US$108-billion in 2011).
A good chunk of Jackson’s thesis is that Macs will grow in a major way. I’m not entirely sold on that, but let’s take that out for a spin.
Apple sold 4.9 million Macs during the holiday quarter. It’s a big number, but it basically amounts to just 5% of the nearly 92.2 million PCs that sales tracker Gartner estimates were sold during the period. Apple may have 11.6% of the domestic market — growing at a time when its Windows-fueled rivals have largely stalled — but it’s still a bit player overseas.
Let’s clear up what we mean by Mac sales. We’re not talking about clunky desktops, though that’s part of the Mac story. It’s just that Apple is selling three times as many portable MacBooks as it is Mac desktops.
Jackson feels that Apple could sell 55 million Macs (desktops and portables) in 2015, more than tripling the 17 million it sold last year.
That’s overly optimistic. The “good enough” computing revolution is real. It will be iPads and iPhones that drive Apple higher in the coming years. There’s a good chance that students may warm up to Macs as iPads take over the classrooms with digital textbooks, but the real growth story here is the iOS platform that powers iPhones, iPads, and iPod touch devices.
Macs will continue to grow faster than the rest of the PC market, but expecting global sales to more than triple in three years is a stretch.
Take 500 million tablets and call me in the morning
Another part of Jackson’s theory is that there will be 500 million tablets sold in 2015 — and that Apple will sell 300 million of them.
Yes, Apple has better than 60% market share in tablets now, but I don’t know how well it will fare in a future where Google‘s (Nasdaq: GOOG) Android will probably be the platform of choice for smartphones and tablets. That’s OK. Apple will continue to be the one making the lion’s share of the profits.
And, hey, 500 million is a huge number. That’s more than the number of PCs sold worldwide last year. And the 300 million Apple figure means that 1 in every 20 people will buy an iPad that year. It’s a metric that may prove true in the U.S. and select Apple-friendly markets, but a global average? I don’t know about that. The wildcard here is if classrooms flock to the iPad without a viable Android-based alternative. Let’s also not dismiss Microsoft (Nasdaq: MSFT) entirely here. It’s been a nonfactor in tablets, but that may change as Mr. Softy’s operating systems for both mobile and PCs grow more tablet-centric.
Disagreeing with Jackson on the market’s demand for Macs and iPads doesn’t sound like a good way to arrive at the same US$1,650 figure, but let’s be honest: Apple’s biggest drivers three and a half years from now may not even exist yet.
The iPad wasn’t around on this date two years ago. Go back exactly five years and we were still months away from the first iPhone. However, both of those product lines now make up more than half of Apple’s revenue.
Does this mean that Apple is going to have to pull another rabbit out of its hat to grow into a $1.5 trillion valuation by the end of 2015? No. However, I think the inevitable iTV — and perhaps more importantly the Web-served television service that will eventually follow — will move the needle. An Apple TV won’t be as replaceable as the iPad and iPhone. I don’t see anyone swapping out their TVs every two years. However, Apple’s ability to disrupt nearly any industry it enters has to tickle your sense of whimsy.
Right now, Wall Street sees Apple earning US$77.09 a share in fiscal 2015. A price tag of US$1,650 would give it a fair earnings multiple of 21 — and likely a forward profit multiple in the high teens. When you consider that Apple’s history with analysts consists of Wall Street perpetually jacking up their profit income targets, fiscal 2015's reality will likely be even better than that.
Yes, Apple has had a monster tear over the past few months. Jackson even conceded on CNBC yesterday that he wouldn’t be surprised if Apple saw US$500 before it saw US$700.
apple projection 2013
Analyst Gene Munster's estimates are 8 percent ahead of Wall Street's 2013 expectations for revenue, and 10 percent higher than the Street's earnings per share forecast. Munster sees Apple's revenue growing 19 percent in calendar year 2012 and another 17 percent in 2013.
He also sees Apple's cash hoard continuing to grow over the next few years, reaching $140 per share at the end of 2013, compared to $81 per share in June 2011.
Apple's growth will continue to be propelled by the iPhone, in Piper Jaffray's estimates, representing 49 percent of revenue in calendar 2013. Their model has iPhone growth go from 30 percent in calendar 2012 to 29 percent in 2013, while average selling price will drop from $603 in 2012 to $565 in 2013.
As for the iPad, Munster sees the touchscreen tablet representing 21 percent of Apple's revenue in calendar year 2013, with sales of 68 million units. He sees iPad unit sales growing 39 percent in 2012 and 35 percent in 2013, while the average selling price will drop from $575 to $555.
And for the Mac platform, Munster has forecast it to earn 16 percent of Apple's revenue in 2013 with sales of 23 million Macs that year. Average selling prices will drop from $1,257 in 2012 to $1,175 in 2013, while growth rate will shrink from 17 percent to 15 percent in the next two years, based on Piper Jaffray's models.
The firm has reiterated its overweight rating on shares of AAPL, and sees the company remaining a "top pick" for investors through 2013. Piper Jaffray's 12-month price target for the stock is $607.
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