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Tuesday, March 6, 2012

Yahoo! Inc shares Analysts march 7 2012

Yahoo! Inc shares Analysts march 7 2012 ; YYahoo! Inc. (Nasdaq: YHOO) fell 1.4% to $14.41. ahoo! Inc. (Nasdaq: YHOO) To Slash Staff: Yahoo has already started its business makeover this year with new CEO Scott Thompson and the resignation of co-founder Jerry Yang. Now it plans to trim its workforce a bit more significantly, resulting in possibly thousands of job cuts, tech info site AllThingsD reported Monday.

Yahoo has 14,100 employees according to its last quarterly report. AllThingsD reports the layoffs will be aimed at Yahoo's products organization, public relations and marketing, research, and other marginal businesses.

As the Internet ad market continues to grow by more than 20% annually, Yahoo has been unable to increase revenues as it continues to suffer market-share losses to Facebook Inc. and Google Inc. (Nasdaq: GOOG).

Yahoo previously led the market in display advertising, with 18% of market share in 2008. But the content site slipped to 11% in 2011, while Facebook surged ahead with 14%. The loss caused fourth-quarter display ad revenue to drop 4% year-over-year from $567 million to $546 million.

"Yahoo just can't get its act together," said Money Morning Defense and Technology Specialist Michael Robinson. "While key executives were napping, Google burst on the scene a decade ago and rewrote the rules of web search and advertising. Portals like Yahoo never regained their traction. The movement in recent years to social media, where Yahoo remains a laggard, has made matters worse."

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