Monday, March 26, 2012

Qantas and China Eastern each will have an equal shares in Jetstar Hong Kong

Qantas and China Eastern each will have an equal shares in Jetstar Hong Kong : Australian flag carrier Qantas and China Eastern Airlines said yesterday that they will launch a Hong Kong-based budget airline next year aimed at cashing in on China's booming aviation market.

The low-cost Asian carrier, Jetstar Hong Kong, will fly short-haul routes, including in China, Japan, South Korea and South-east Asia, the partners announced.

The move marks a major expansion of Jetstar, Qantas' budget brand, which flies domestic Australian and Asian routes. It comes as the embattled carrier struggles to refocus on Asia, the world's fastest-growing aviation market.

"This is a unique opportunity to capitalise on the enormous potential of the Chinese market, where the penetration of low-cost carriers is less than 5 per cent," Jetstar chief executive Bruce Buchanan said.

"Jetstar's fares will be 50 per cent less than full-service carriers', which we've seen create new demand in our markets across Asia because it enables people to make more trips, more often."

Qantas and China Eastern
- each will have an equal stake in Jetstar Hong Kong - told the Australian Stock Exchange that the new airline would have a maximum capitalisation of US$198 million (S$250 million).

Jetstar Hong Kong, a pioneer in the Chinese budget market, will launch with a fleet of three Airbus A320s but will increase that number to 18 by 2015.

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