yelp Inc ipo shares prices Debut march 2 2012

yelp Inc ipo shares prices Debut march 2 2012 ; Online-review service Yelp Inc. is set to begin trading on the New York Stock Exchange next Friday, the latest in a series of social-media companies to go public. Yelp plans to sell as much as $100 million in stock in an initial public offering that will begin trading late next week.

The company aims to sell 7.15 million shares at a price of $12 to $14 each. At the high end of the range, it would carry a market capitalization of $838.6 million. It is scheduled to price Thursday and trade the next day on the New York Stock Exchange under the symbol YELP.

Yelp has become one of the Web's most popular sites in the U.S., with a free service that allows even anonymous users to read and post reviews of restaurants, hardware stores and other businesses.

The company has cautioned its soaring top-line growth rate is likely unsustainable and probably will decelerate as the business matures. Yelp already has settled into most major U.S. markets, though the company plans to continue its international expansion.

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