luxury car market share of mercedes benz

luxury car market share of mercedes benz ; Mercedes-Benz Middle East and Levant has announced regional sales during its 125th Anniversary year in 2011 as the second best ever achieved, celebrating record performances and touching highs last experienced in 2008.

Revealing the results to media at a press conference held at the Omega Dubai Desert Classic, the luxury German automotive manufacturer also 'Tee'd-Off' a strategy to drive the momentum of 2011 sales, branding 2012 both the 'Year of the SUV', and 'Year of AMG'.

Mercedes-Benz' impressive roster of new models launched in 2011- includ-ing SLK Roadster, C-Coupe, CLS and C-Class Facelift - contributed to the overwhelmingly positive sales, with nearly 17,000 units sold overall in the region. It was a best year ever for Mercedes-Benz SUVs too, with year on year (YOY) sales up 16% across all models in the range. Highlighting this achievement was Mercedes-Benz' "S-Class of SUVs" GL-Class, the flagship model growing 93% versus 2010.

Also celebrating best ever years was the company's executive E-Class, with both sedan and coupé variant sales up 2% YOY. The world's best selling luxury sedan S-Class also came to the fore with another strong perform-ance, driven by the strong product offering of the Business Edition and AMG Sports Package options available.

Retail Customers Drive Mercedes-Benz UK Registrations To Record Levels In January 2012.

Mercedes-Benz UK has reported record sales figures, according to SMMT’s month-end figures. A fast-start to 2012 has seen registrations increase by 20 per cent to 6249 vehicles compared with the first month in 2011. The overall new car market in the UK was up just 0.03 per cent in 2012; and Mercedes-Benz’s fast-start means the brand has reported a record January market share of 4.85 per cent.

Private buyers’ retail business is the foundation of the January success, with Mercedes-Benz reporting 20.5 per cent more registrations than in 2011 – the first significant increase in retail sales since the start of last year. 1571 new Mercedes-Benz were registered for private motorists in January.

The sales success was spread throughout the model range. The A-Class family hatchback’s performance improved over 20 per cent to 791 cars, and 632 popular C-Class Coupés took to the roads. E-Class Saloon registrations were up over 34 per cent to 940 new cars while the E-Class Estate saw an 82 per cent increase with 327 registrations and the CLS four-dour Coupé recorded 246 registrations.

smart’s iconic fortwo saw registrations increase 89 per cent in January 2012, with 385 new cars – and the success was spread between the coupe (up 86 per cent) and cabriolet (up 105 per cent).

Last year’s renewed focus on fleet and business sectors continues in 2012, and the sector recorded a 32 per cent increase over the first month of 2011.

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