Zynga, which has developed the popular FarmVille and Mafia Wars games for Facebook, has had to trim its near-$1 billion IPO – the largest from a U.S. Internet company since Google Inc in 2004 – because of weak financial markets. It is due to price its offering on Thursday.
Nexon, founded in South Korea almost two decades ago, offers PC-based games for free, while charging users small fees for in-game virtual items such as clothing for avatars — a so-called freemium model that analysts see as relatively recession-proof.
The global games industry has shrugged off the economic slowdown and should top $81 billion by 2016, according to research firm DFC Intelligence, up 23 percent from this year and more than three times the size of the recorded music industry.
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