Apple (AAPL)
Apple continues to deliver positive news to the investing community. On June 6th, Apple delivered an iCloud presentation. AAPL released details on its cloud computing services. The platform will work on the iPhone, iPad, iPod Touch and personal computers. The iClould service will wirelessly keep the user's content and push it out to all user's devices. The service will impact Photo Stream and iTunes, backup services and storage. The service will be available in the upcoming fall along with the iOS 5.
I am comfortable extending my buy-write trade extending into September. I am assuming the iCloud service, iOS 5 release and college back-in-session will add support to the stock price.
Now that the stock price has increased $27 to $360, I am reducing my loss tolerance to a flat position. If the buy-write goes below my $32,748 break-even point, I will close out the position.
My current Apple trade contains the following positions, terms, stop loss:
1. Continue to hold the 100-Apple shares at a cost basis of $33,123.
2. Roll out of my covered call position into a higher strike price, and September expiration.
3. Buy back the short Aug 2011 $350 Covered Call, symbol AAPL110820C00350000 for $1,850.
4. Sell one covered call; AAPL Sep 2011 360.000 call, symbol AAPL110917C00360000 for $1,610.
5. My current break-even point is $32,748.
6. My stop loss on the trade is $32,748. I have a profit on the common shares. I have adjusted the covered call price up $5 to $360 from $355, and extended the option expiration out one-month.

I am comfortable with the volatility due to Apple's balance sheet and continued industry leadership. I typically will consider an OTM protective put, but I am comfortable with the position as it currently stands.
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