Google’s Zeitgeist Travel Search Trends ; 2010 was the year UK travellers become bargain conscious, according to search engine Google. In its annual Zeitgeist report, Google’s in depth look at search trends throughout the year, cheap travel searches dominated the bargain hunting category for online searches.The top ten searches in Google’s online bargain hunting category from UK residents in 2010 were led by 1- cheap flights, 2- cheap holidays and 3- cheap train tickets. Cheap hotels, cheap holiday deals and cheap travel insurance also featured in Google’s top ten searches in the bargain hunting category, which is seen as a state of the nation report for UK online search trends.
All but two of the 2010 top ten UK ‘bargain hunting’ searches, led by ‘cheap’ searches, were travel related.
The other two leading money saving searches were for perfume and laptops.
Google’s report also coincides with the latest Office for National Statistics (ONS) travel trends report which reveals similar insights into UK travellers abroad bargain conscious activities in 2010. Comparing the three months to October 2010, with the previous three months, spending by UK residents overseas decreased one per cent to £7.8 billion. Similarly year on year visits abroad by UK residents decreased by one per cent to 14 million in the same period.
Holiday visits abroad fell by 3 per cent, although the rate of decline was much slower than in recent months. However the latest ONS figures reveal that between July and October, business visits abroad by UK residents were six per cent higher than a year earlier. For the latest updates PRESS CTR + D or visit Stock Market news Today
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